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UI/UX – Web Design

The Web

In recent years, the web design sector has been greatly enriched both from an aesthetic and a programming point of view. It has established itself as a very powerful marketing tool and therefore the professionals of the sector have had to understand its potential really deeply.

A constantly evolving specialization

Recently, new terms such as UI design, UX design, interaction design or information architecture have entered our vocabulary. But what do they really mean? How many times do we tell a customer that his site has “a very poor User Experience” or that “the UI design is not accurate enough”? These are technical terminologies that amaze the layman and very often are used improperly in articles, and- books and tutorials. But how many actually know the exact difference between UX design, UI design and web design?

The new sectors that are gradually developing

Many companies not only do not yet have a clear distinction between the macro sectors of design, but in some cases they do not even know the difference between a web designer and a web developer. For this reason, those who approach the study of web design are inevitably confused by such a heterogeneity of requirements, and inevitably believe that UX design, UI design, web design and web development are different aspects of the same job. it is essential to be flexible, it is important to first understand what web design is not before venturing into the knowledge of its areas.

The web designer

Web design is focused on the aesthetics of a website. A web designer is a creative, almost always an expert in graphics and with a particular taste for the combination of colors, shapes and typography. It mainly uses the right hemisphere of the brain, associated with creativity, intuition and imagination. To become a web designer, it is essential to have in-depth knowledge of Adobe Creative Cloud (especially Photoshop and Illustrator) to create web interfaces, and to be able to master languages ​​such as HTML5 and CSS3, directly associated with the structure and aesthetic aspect of the site.

The web developer

On the contrary, the web developer takes care of “transforming” into code what the web designer creates, integrating all the infrastructures that allow a web page to function and interact correctly with the user. A web developer has a solid knowledge of languages ​​such as PHP, Javascript, Jquery, Ruby, etc. and uses the left hemisphere of the brain, the basis of logical, analytical and technical thinking. It is not at all rare that today many web developers also deal with web design, and vice versa. Having a knowledge of both disciplines helps to better organize one’s work and satisfy all customer needs with greater awareness, as there is no web page that does not involve both specializations. However, if until a few years ago the designer limited himself to creating aesthetically appealing interfaces without going into the merits of their usability, with the advent of web 2.0 web design has undergone a considerable evolution, contributing to the birth of two other branches of previously much underrated craft: UI design and UX design.

My thoughts

It is natural that a very large field such as web design includes different specializations because the type of approach to the tool has evolved and we must always be ready to respond to the necessary changes. In my specific case, as a single professional, I had to grow and develop a wide range of knowledge to create truly modern websites with the best possible user experience.

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Web Design

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Web Developing

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UX Design

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UI Design

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E-Commerce

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CMS WordPress & Others

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