It is really impossible to describe in a few words the great world of graphic creativity because it covers many sectors of business communication and has evolved in an impressive way in recent decades.
At the beginning it was traditional printing with the possibility of creating a series of fundamental “products” for corporate communication.
We think of business cards and letterheads, flyers, brochures, product catalogs, calendars, menus and everything that memory brings to mind.
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Recently there has been the great development of digital printing which has made it possible to produce small quantities of print copies with traditional quality, reducing costs for companies. Within this sector there has been the introduction and widespread use of plotters and the printing of large posters / posters which have given the communication an innovative and highly effective impact.
At the same time, there has been the growth of the web, of which I have spoken extensively in the web-design and digital publishing section.
Digital publishing includes two different sections: the creation of e-books and apps. E-books are books in electronic format that can be read on any e-book reader, smartphone & tablet, and more. They have the advantage of being able to be “managed” by the reader. What does it mean? The reader can change the font size, background color, insert bookmarks, search the web for related topics. Digital Publishing Apps are much more advanced E-books.